About 010
010 International Group Co., Ltd. uses “010” as its mother brand, with brand co-building as its core strategy: connect trusted products, co-build international brands, and enable real trade.
Brand philosophy
The first “0” is products, technologies, and market opportunities that have not yet been effectively connected; “1” is tradable value formed through compliance, brand, channels, and fulfillment; the second “0” is putting experience, reputation, and collaboration back into the next round of partnership.
Create — Grow — Return, in a continuing cycle, “One World, One Family”. Brand idea: structure + environment + health.
“Return” is a brand idea. It does not constitute a promise of returns to any member, partner, or investor.
A co-building platform for a mother brand and sub-brands
010 holds the mother brand and standards system, and co-creates “010+” sub-brands with partners who have capacity, products, and technology. 010 provides brand, standards, channels, and compliance coordination; partners provide products and capacity. Every partner is assessed and discussed individually.
Trust through rules
Rules first is the basis for 010’s long-term collaboration with every partner.
Trademark ownership first
The “010” mother brand and derived marks are held uniformly by the Group; sub-brand ownership, renewal, and adjustments are agreed in the first agreement.
Three layers of quality control
Certification access (factory qualifications, system certification, sample review) → batch traceability and unannounced inspections → graded handling of breaches.
Standardized exit
Termination events, sell-through deadlines, mark recovery, channel handover, and dispute resolution are agreed in advance.
Success measured by sell-through
Outcomes are measured by repurchase and sell-through data, not by the number of contracts signed.
Disclosure principles
- Plans are not written as results
- Intent is not written as a signed contract
- Members are not written as shareholders
- Registration is not written as government endorsement
- Internal evaluation is not written as a statutory certification
- A partner institution’s capability is not written as a platform qualification
- Data and partners are disclosed only once they are real
- Products are labelled with their true origin
Co-build brands with 010
Brand co-building is discussed one partner at a time. Learn how cooperation works, then register and submit your intent.