010 brand co-building
Brand co-building is the core strategy of 010 International Group: with “010” as the mother brand, each partner is assessed and discussed individually to co-create “010+” sub-brands.
What brand co-building is
010 holds the mother brand and standards system; partners provide products, capacity, or channels. On the premise of rules first, both sides bring quality products into the right markets. Brand co-building is not public franchising: there is no standard franchise package. Each partner’s cooperation is designed individually around their situation.
Brand licensing
Companies with mature products enter new markets under the 010 brand.
Brand co-building
Companies and regional partners willing to collaborate long term jointly set up a “010+ brand” operating entity in the target market.
Tiered project cooperation
Technology or product projects are assessed against a standard, placed in mature, incubation, or assist tiers, then enter discussion.
Five steps of cooperation
From learning to signing, each step is discussed with you individually. After you register, you can see your own stage in the portal.
Discussion stages in the portal
- Initial contact
- In discussion
- Letter of intent
- Signed
What you can do after logging in
Public pages only introduce the direction of cooperation. Detailed materials, submission, and progress sit inside the logged-in area.
Fill in information
Company information, brand information, and cooperation intent, editable at any time.
Check progress
See the discussion stage in real time: initial contact, in discussion, letter of intent, signed.
Detailed materials
Cooperation forms explained, ownership and quality-control rules, and a list of materials needed.
Dedicated contact
The 010 team assesses each partner; Jason or Quan follows up.
Cooperation forms and return framework in detail
Roles and the return-structure framework for licensing, co-building, and tiered cooperation…
Trademark ownership, quality control, and exit rules
Three layers of quality control, and standards for exit and inventory handling…
Materials needed for discussion
Business license, product qualifications, test reports…
Frequently asked questions
Does creating an account mean we are already partners?
No. Registration is only an entry point for submitting information and intent. A partnership is based on a formally signed agreement.
Is there a standard franchise fee or franchise package?
No. Brand co-building is discussed one partner at a time. The form and terms of cooperation are agreed individually.
Who can see my information?
Only you and 010 staff responsible for partnerships. See the Privacy Policy.
I have already been in touch with 010. Do I still need to register?
You may register so you can check progress; 010 staff can also create your partner file on your behalf.
Does joining cost a fee?
Registering a partner account is free; becoming a member requires a membership fee, which covers the corresponding member services and benefits. The specific rate is provided in writing before you sign. The membership fee is not consideration for the right to recruit others or to take a share of others’ results. Any fees for brand co-building, if they apply, are agreed case by case in the contract.
Do I recruit downlines?
No. We do not recruit downlines.
How is origin labelled?
Truthfully. Products are labelled with their true origin.
Start brand co-building
Create a partner account and submit company information and cooperation intent.